Ford China 2.0 Blueprint is a Five-Plan Approach to Transformation
The Ford China 2.0 transformation blueprint will focus on bringing the “Best of Ford” and “Best of China” together under five distinct plans: the 330 Product Plan, Smart Technology Plan, China Innovation Plan, China Partner Plan, and China Talent Plan. Key to Ford’s growth in the world’s largest new car market will be an increase in development and production of vehicles in China, aiming to capture a perfect fusion of Ford’s brand ethos and the demands of Chinese consumers.
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“China is leading the world with smart vehicles and is a key part of Ford’s global vision for the future. We are excited about seeing more products developed in China, for China, and from China,” said Jim Hackett, president and CEO, Ford Motor Company. “Ford is deeply committed to China, and with our new China leadership team and vision, we’re investing in the future — a future that starts today.”
Toplining the announcement is the 330 Product Plan, which calls for 30 new Ford and Lincoln vehicles — including more than 10 electrified vehicles — to launch in China over the next three years. Kicking off this initiative is a China-specific version of the Ford Escape, which boasts a distinct Nebula Shield upper grille that distinguishes it from the U.S.-spec Escape and joins the Ford Territory and current-gen Kuga in Ford China’s lineup.
Photos: China’s 2020 Ford Escape
The production of these vehicles will see an increased investment in Ford’s China product development operations, which will gravitate around the teams at the Nanjing Research and Engineering Center and Nanjing Test Center. Ford will also entrust further involvement in new product development to its joint-venture partners: Changan Ford will head up design and development of the next-gen Ford Escort, and Jiangling Motors will jointly develop the fully electric Ford Territory with Ford.
With these efforts, and with the proliferation of 5G and C-V2X technologies, Ford looks to position itself as a “home” brand for Chinese customers.