Ford China Sold 752,243 Vehicles in 2018, Lincoln Sets New Full-Year Record
Ford and its joint ventures in China finished out 2018 with sales totaling 752,243 vehicles. The 36.9 percent downturn from 2017 is largely attributable to a 49.5 percent decline in sales for Changan Ford Automobile, which delivered 417,215 vehicles on the year. Jiangling Motor Corporation sales were down 9.9 percent at 263,582 vehicles delivered, and Ford-brand imports fell 14.3 percent at 16,131 vehicles.
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“While 2018 was a challenging year for Ford in China, it provided us with an important opportunity for change and transformation,” said Ford Greater China President and CEO Anning Chen. “We start 2019 with a new mindset, taking what we’ve learned and combining the best of China with the best of Ford. We are focused on our plan to regain our momentum through an aggressive cadence of product introductions, growth plans for the dealership network, and go-to-market capability improvement actions.”
Lincoln once again delivered an annual sales record, a feat it has achieved in every year since its arrival in China in 2014. The luxury brand saw its sales increase 2.2 percent at 55,315 vehicles delivered thanks to an 84 percent boost in sales of the Navigator and 8 percent increase in sales of the MKX. Lincoln is likely to continue this trend in 2019 when it is expected to launch the first of a planned three domestically produced vehicles.
“As part of our China 2025 Plan, in 2019 we will introduce more than 10 new products from both Ford and Lincoln, providing even more choices to our customers,” said Chen.
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