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Ford China Sales Slide in August; Lincoln Holds Strong Thanks to Navigator, Continental

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Ford China sales August 2018

Ford Motor Company and its joint ventures in China posted sales totaling 62,683 vehicles in August, a year-over-year decrease of 36 percent. Changan Ford Automobile sales were down 50 percent at 34,541 vehicles delivered, Jiangling Motor Corporation was down 5 percent at 21,008 vehicles delivered, Lincoln Motor Company was up 13 percent at 5,312 vehicles, and import sales were up 15 percent at 1,822 vehicles.

Ford is looking forward to the launch of the all-new Ford Focus in October, which is expected to appeal to Chinese customers with its striking appearance and cutting-edge technologies. It was announced that the Focus will start at a pre-sale price of $16,919 (115,800 Chinese Yuan).

“The all-new Ford Focus is the most innovative and dynamic Focus ever,” said Peter Fleet, president of Ford Asia Pacific and chairman and CEO of Ford China. “Designed with Chinese customers in mind, it features advanced all-new powertrains, FordPass Connect, SYNC 3 systems, and our segment-leading suite of driver-assist technologies, including Co-Pilot 360.”

Lincoln remained a significant bright spot for Ford in August thanks to a big month from the bulk of its lineup. The all-new Navigator posted a 120 percent year-over-year increase, Continental sales rose 56 percent, and MKZ sales were up 43 percent. To date, Lincoln sales are up 5 percent at 34,141 vehicles delivered, driven largely by a 30 percent increase in sales for the Continental.

Ford F-150 Raptor sales were up 474 percent in August and are up 118 percent through the first eight months of the year. Mustang sales rose 45 percent in August with 486 units delivered.

Through August, Ford’s total sales in China are down 27 percent at 520,788 vehicles delivered.