Ford China Announces November Sales, New VP of Marketing and Sales
Ford Motor Company China and its joint ventures delivered sales totaling 52,434 vehicles in November, down 55 percent from November 2018. Despite the continued struggles of Changan Ford Automobile and Jiangling Motor Corporation, Lincoln Motor Company remains a big bright spot in the country; the luxury brand posted a 3 percent year-over-year gain in November with a record 5,216 vehicles delivered.
Lincoln recently launched the new Nautilus and MKC SUVs, as well as a new vision for the brand dubbed “Quiet Flight.” In November, sales of the Lincoln Navigator were up 129 percent, sales of the MKX were up 55 percent, and sales of the MKC were up 14 percent. Through November, Lincoln’s sales are up 3 percent at 49,586 vehicles delivered.
The announcement of sales results came just days after Ford announced that Henry Li, vice president, Marketing and Sales, Ford Greater China, and president, Ford National Distribution Services Division, will leave the company effective the end of 2018 for health and family reasons.
“Henry’s has made significant contributions to Ford and he will be missed,” said Anning Chen, Ford China president and CEO. “We thank Henry for his leadership and dedication to delivering on our sales, service, and dealer network strategy through the NDSD, and we wish him all the best in the future.”
Li’s replacement was named as Joseph Liu, a 30-year industry veteran who has experience working for Ford’s partners and dealers.
“China is absolutely essential to Ford globally. The management team fully understands the urgency and importance of transforming our business in China,” Chen said. “We need to build a robust management team and efficient organizational structure. To win against the competition in China, we must better understand the Chinese customer, respond to market changes quickly, introduce more products that customers like and want, streamline the organization, improve the capability of our team, speed up decision-making, and strengthen our win-win relationships with dealers.”
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