Ford Chops $6K Off 2014 and 2015 Focus Electric
Ford would probably be among the first to admit that it is nowhere near the first name in electric vehicles. That, however, seems to be a stigma that the automaker would very much like to change. The latest indication to this end: Ford has dropped the price of both the 2014 and 2015 Focus Electric by a whopping $6,000.
This means that the 2014 and 2015 Focus Electric will now start at an MSRP of $29,995, which is far more competitive with its primary rival—the best-selling Nissan LEAF EV.
Last year, Ford chopped $4,000 off the price of the Focus Electric, which began 2013 with an MSRP of $39,200. Cutting the price of the 2014 and 2015 Focus Electric should serve the purpose of making the vehicle appear more appealing to those looking for the long-term benefits of an EV without having to pay about twice the price of the regular petrol-powered Focus.
“We hope by reducing the price we’re giving consumers another reason to consider it,” Ford spokesman Aaron Miller told AutoblogGreen.
The timing is ideal, as the Nissan LEAF is in the midst of a record-setting year for sales with a starting MSRP of $29,010. Nissan is moving around 3,000 LEAFs a month; in contrast, Ford has sold a mere 1,534 Focus Electric EVs in the first nine months of 2014 combined and only sold 1,335 in the first nine months of 2013.
Whether car buyers are more or less likely to pick up a 2014 or 2015 Focus Electric with a lower price remains to be seen, but the proverbial iron is hot enough that Ford seems poised to strike now.
News Source: Autoblog