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Ford Co-Pilot360 Will Offer Most Comprehensive Suite of Standard Driver-Assist Technologies

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Ford Co-Pilot360

Ford made a whole bunch of news on Thursday in announcing numerous product plans for the next several years—including a Bronco Hybrid, Explorer ST, and all-new small off-road SUV. The automaker also announced Ford Co-Pilot360, which it says is the most advanced suite of driver-assist safety technologies to be offered standard by a full-line brand.

Ford Co-Pilot360 is set to debut this fall on the 2019 Ford Edge and Edge ST and will begin rolling out on new passenger vehicles throughout North America.

“Though our vehicles today are safer than ever, drivers tell us they are still stressed about getting in a potential accident,” said Jim Farley, Ford president, Global Markets. “That’s one reason why we’re making these must-have technologies accessible to millions of customers each year.”

Related: Ford CEO Jim Hackett says that the times, they are a-changin’

There will be four technologies offered as part of Ford Co-Pilot360: Automatic Emergency Braking with Pedestrian Detection, Blind Spot Information System with Cross Traffic Alert, Lane Keeping System, Auto High Beam, and Reverse Camera. Further, Ford says that it intends to make Automatic Emergency Braking with Pedestrian Detection standard on 91% of its North American vehicle offerings by 2020, and that it will offer various intelligent driver-assist technologies for its E-Series, F-650, F-750, and F59 chassis by 2020.

“Our commercial customers trust our trucks to get the job done,” Farley said. “And soon, we’ll be giving them another reason to trust us even more.”

Ford also revealed that it intends next year to debut automatic emergency braking for when vehicles are in reverse. This and other advances are expected to facilitate Ford’s march toward releasing a fully-autonomous vehicle.

“Many people question the idea of autonomous vehicles,” Farley said. “But those who use advanced driver-assist technologies today say they are more open to cars doing all of the driving in the future.”

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