Ford Reveals Creating Tomorrow Together Thanksgiving Parade Float
Ford will once again take part in America’s Thanksgiving Parade in downtown Detroit this year, and it’s bringing something entirely new to the 93rd edition of the holiday staple. This year, Ford is calling attention to its ambition of “Creating Tomorrow Together” with an all-new float that stands a towering 100 feet long and 25 feet tall.
“Everything Ford does is designed around the needs of people,” said Jim Vella, president, Ford Motor Company Fund. “In Detroit, our hometown for 116 years, that includes bringing people together through cherished local traditions like America’s Thanksgiving Parade.
“The parade has been a joyful kickoff of the holiday season for generations of people in Southeast Michigan, and Ford is proud to be a part of those shared experiences and memories,” Vella added.
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The new float is something of a Ford roadmap writ large in float form — it depicts the development of Michigan Central Station, which will be the headquarters of a new campus in Corktown, as well as its new research and engineering campus in Dearborn and robotics lab in Ann Arbor. Ford will also use the float to call attention to its nearly $20 million in annual charitable investments, which help support communities and individuals throughout Southeast Michigan.
In addition to vehicles rendered on the float, 45 Ford vehicles will take part in the parade including the 760-horsepower 2020 Mustang Shelby GT500.
Ford also announced that it is extending its partnership with The Parade Company through 2021. Ford is a key name sponsor on TPC events including America’s Thanksgiving Parade, the Hob Nobble Gobble, and Ford Fireworks.
The 93rd America’s Thanksgiving Parade takes place on Thursday, Nov. 28.
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