Ford, Deutsche Bahn Bringing FordPass Bicycles to Call A Bike Service
Ford of Germany and Deutsche Bahn Connect GmbH have announced an extension of its existing collaborative efforts that are resulting in the availability of 3,200 FordPass bicycles for Deutsche Bahn’s Call a Bike system in Cologne and Düsseldorf. This effectively makes Ford of Germany the first automaker to put forth a bike-sharing service in Europe.
The collaboration was announced by Steven Armstrong, Ford Europe, Middle East and Africa’s Group Vice President and President, at the New Mobility World forum that took place at the International Motor Show in Frankfurt this month.
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“As a mobility provider, we will collaborate on sustainable solutions that supplement the transportation system in a way that makes sense, particularly in inner city areas. For this reason, we are launching the FordPass bike sharing service together with Germany’s market leader, Call a Bike,” said Armstrong.
“The use of bikes for getting around in our cities and the trend towards sharing will gain increasingly in importance in the years to come. With the new service to be offered in Düsseldorf and Cologne, we are extending the public transport services we provide for our customers with an extremely environmentally friendly mode of transport,” said Sylvia Lier, chair, Board of Management, Deutsche Bahn Connect.
FordPass Bike users will be able to register for Call a Bike, and the Call a Bike app can be used to register for FordPass Bike, helping eliminate redundant registration. Earlier this year, Ford announced that it would be granting 100,000 complimentary one-year memberships for Call a Bike to its customers.
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