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Ford Going All in on Electrified Lineup in Europe

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Ford at Frankfurt Motor Show | Ford electrified lineup in Europe
The Ford Kuga Plug-In Hybrid at the 2019 Frankfurt Motor Show
Photo: Ford Motor Company

At this month’s Frankfurt Motor Show, Ford showed off the fullest representation of its electrified lineup in Europe yet. The show saw the public debuts of the Kuga Plug-In Hybrid, Explorer Plug In-Hybrid, Tourneo Custom Plug-In Hybrid, Puma EcoBoost Hybrid, and Ford Mondeo Hybrid Wagon, showing with full force how Ford plans to meet the needs of any and every customer.

“There is no ‘one-size-fits-all’ solution when it comes to electrification — every customer’s circumstances and travel needs are different,” said Joerg Beyer, executive director, Engineering, Ford of Europe. “Our strategy is to pair the right electrified powertrain option to the right vehicle, helping our customers make their electrified vehicle experience easy and enjoyable.”

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Ford at Frankfurt Motor Show | Ford electrified lineup in Europe

In total, Ford is rolling out eight electrified vehicles in Europe this year, and it tends to launch nine more by 2024. One of these will be the new Mustang-inspired all-electric performance SUV, which is expected to deliver 370 miles of range when it arrives next year.

Ford’s objective is to have such a significant offering that over half of its passenger vehicle sales will come from electrified vehicles within the next three years.

“By making it easier than ever to seamlessly shift into an electrified vehicle, we expect the majority of our passenger vehicle sales to be electrified by the end of 2022,” said Stuart Rowley, president, Ford of Europe.

Ford also debuted its Go Electric experience at the Frankfurt Motor Show, which includes augmented reality, driving simulations, and all sorts of interactive exhibits aimed at busting myths about electrified vehicles and demonstrating the usefulness of the technology.

Ford is taking similar measures to offer electrified vehicle options around the world. In the United States, it recently launched the Explorer Limited Hybrid and will be offering two electrified variants of the new Escape when it arrives near year’s end.

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