Ford Europe Sales Grow Nearly 6 Percent in July
Ford Motor Company of Europe delivered 108,100 vehicles across its traditional Euro 20 markets in July, up 5.8 percent from its sales in July 2018. Ford sales grew at a rate considerably greater than the European new vehicle market in July, which was up just 1.4 percent at 1,483,700 vehicles delivered.
Ford saw sales growth in 11 of its Euro 20 markets in July. In Germany, sales reached a 22-year high at 30,800 vehicles delivered, up 21.1 percent, making it the top market for new Ford vehicles during the month. Sales in Britain were strong at 25,900, up 7 percent year-over-year, and sales in France grew 4.1 percent from 2018 to 8,400 vehicles.
In terms of market share, Ford gained 0.3 percentage points across the Euro 20 in July, raising its share to 7.3 percent and taking the No. 2 spot among brands in all of Europe. Ford’s top market for share was Britain, where it gained 1.3 percentage points for a commanding 14 percent share. Shares in Romania and Germany both rose to 8.4 percent with boosts of 1.1 percentage points in both countries.
Guiding Ford’s success during the month was the new Focus, which saw its sales rise 67.5 percent year-over-year. Ford also got a nice lift from the Mustang, which was up 42.3 percent, and a new July record from the Kuga at 14,200 units delivered.
Ford stands as Europe’s top brand for commercial vehicles through seven months, riding a 4.9 percent overall increase and its best July sales yet after posting a new Q2 sales record. The Ford Ranger continues to be a major contributor to Ford’s good fortunes, owning a 29.3 percent market share and putting up its best July since launch with a 1.1 percent gain.
Through July, Ford has sold 815,400 vehicles in its Euro 20 markets, down 3.4 percent from the year prior.