Ford Extends Relief Efforts to Floridians Affected by Hurricane Irma
Earlier this month, Ford announced that it would be extending relief efforts to those affected by Hurricane Harvey, up to and including a maximum $3.5 million in financial contributions and a “Texas is Family” customer assistance bundle. Since that announcement, Hurricane Irma made landfall and caused considerable damage in Florida. This has prompted Ford to also offer relief to those impacted by the storm.
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“We cannot communicate enough just how much people affected by Hurricane Irma, along with those still recovering from Harvey, remain in our thoughts and prayers,” said Mark LaNeve, Ford vice president, US marketing, sales, and service. “The Ford team is taking action to expand our contributions to the American Red Cross, as well as implementing sales programs aimed at getting Floridians back on the road.
“The entire Ford family of employees, dealers and customers is dedicated to putting our heart into everything we do,” LaNeve added. “As we did with Harvey, Ford is committed to taking action where we can to make the process for those rebuilding their lives as a result of Hurricane Irma as simple as possible.”
Among the initiatives that Ford is undertaking is a “Florida is Family” package, which like the “Texas is Family” package will provide drivers who finance a new vehicle through Ford Credit or Lincoln Automotive Financial Services with friends and family pricing, deferred payments until 2018, and special APR or lease rates for a limited time. Ford will also defer payments for customers affected by Irma who financing through Ford Credit or Lincoln Automotive Financial Services for up to two months, and will offer a $1,000 discount to first responders.
Ford will also match employee and dealer contributions to the American Red Cross up to $150,000, resulting in a max contribution of $300,000 from the Ford family.
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