Ford F-150 LTD and Lincoln Aviator Debut in China
Ford Motor Company debuted its two newest products for the Chinese market this month at the Chengdu Motor Show: the 2019 Ford F-150 LTD and Lincoln Aviator. The former is the equivalent of the ultra-lux and high-powered F-150 Limited, and the latter is the latest product from the popular luxury brand that has quickly become a hit with drivers in China since its launch a few short years ago.
Frank Fan, Ford China’s executive director of Marketing, Sales, and Service was on hand for the debut of the F-150 LTD, while Lincoln China President Mao Jingbo introduced media to the all-new Lincoln Aviator. Interestingly for the latter, Lincoln is not leveraging its Grand Touring nomenclature in China, instead opting to dub its plug-in hybrid the Aviator Preferred.
While the Aviator Grand Touring name isn’t making the leap to China, Lincoln’s penchant for linking the arts to its products did as part of the reveal. Lincoln tapped ballerina Hou Honglan to perform as part of the reveal to evoke the concept of Quiet Flight, and it screened a film starring Lincoln Design Director Kemal Curic and sculptor Cai Zhisong, the latter of whom is also the first person in China to own an Aviator.
Ford also took the opportunity to price its products for consumers. The Ford F-150 LTD carries an MSRP of RMB 572,800 (approximately US$80,400); the Lincoln Aviator will range from RMB 628,900 (approximately US$88,300) for the Select, RMB 690,800 (approximately US$97,000) for the Reserve, and RMB 823,800 (approximately US$115,650) for the Preferred PHEV.
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