Ford F-Series Moved Big Numbers in the Middle East in 2019
Ford’s truck sales supremacy in the United States is a well-documented fact, and that rep for being at the top of the pickup game continues to spread in international markets. Ford saw its best sales in the Middle East since 2014 last year, with the uptick in sales largely attributed to heavy-hitters like the F-150, Super Duty, and Ranger.
Sales of the Ford F-150 were up 50 percent for the entire region, climbing an impressive 96 percent in Saudi Arabia, 15 percent in the UAE, and 56 percent in Kuwait. Sales of the Ranger increased 93 percent across Saudi Arabia, the UAE, and Kuwait, while the Super Duty and Transit enjoyed respective increases of 144 percent and 48 percent.
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“It was an extremely positive year for Ford,” said Adriaan Coetzee, director of Fleet and Commercial Vehicles, Ford Direct Markets. “F-150 continues to enjoy enormous success with its dedicated fanbase. Furthermore, there is a growing awareness for Transit modification opportunities, and to underscore the backbone of Ford’s commercial vehicles, the Super Duty’s raw power, as well as the versatility of Ranger, which complements the line-up.”
In Saudi Arabia, Ford truck and commercial vehicle sales leapt 124 percent on the whole with a 193 percent increase from the Ranger and 388 percent increase from the Transit. In the UAE, Super Duty sales were up 353 percent and Ranger sales were up 61 percent.
For 2019, Ford saw global truck sales increase 9.1 percent with more than 1.24 million vehicles sold. At home, Ford delivered its best year for pickups since 2005 thanks to the return of the Ranger with a total of 986,097 sold.
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