While European buyers prefer the V8-powered Mustang, Chinese consumers favored the EcoBoost version
In the race to find out which automaker can sell the most sports cars around the world, the Ford Motor Company was the clear winner in 2015 with its new six-generation Mustang.
DIY Car Care: Use these hints to help prepare your car for spring weather
In total, Ford was able to sell approximately 110,000 Mustang coupes and 30,000 Mustang convertibles last year, according to IHS Automotive registration data. Furthermore, the Ford Mustang was the only sports coupe to surpass the 100,000 mark in global sales.
“U.S. consumers have enjoyed interesting foreign sports cars for decades, so it was time for the Americans to return the favor with the worldwide launch of the new Mustang,” said Ford Sales Analyst Erich Merkle. “Global markets have responded in a huge way. Ford Mustang was the only sports coupe in the world with more than 100,000 units registered last year.”
2016 Ford Mustang in South Africa
The sixth-generation model was the first time that a Mustang had been factory built as a right drive vehicle with the intention of being sold overseas. Ford was able to sell 3,500 Mustangs in the United Kingdom during the fourth quarter of 2015 and the first 1,000 Mustangs were just recently delivered there in March.
In the southern hemisphere, the new Ford Mustang has become so popular in Australia that it had been sold out through 2017 until Ford graciously allotted 2,000 more of its pony cars to the land down under. The Mustang was also a big hit in China, but unlike European and Australian consumers who favored the available V8 engine, Chinese consumers preferred the turbo-four EcoBoost motor. Furthermore, Chinese buyers were not the only demographic who was partial to the turbo engine.
“While much of the growth in Mustang demand in the United States has come from coastal markets – especially Southern California – and millennials opting for the 2.3-liter EcoBoost® engine, buyers in other countries prefer the V8,” said Merkle. “That unmistakable V8 warble is a hot commodity outside the U.S.”
For those people thinking the new six-generation Chevrolet Camaro will put a dent into Mustang sales, Ford was able to move 12,563 Mustang units last month in the United States, while the new Chevy Camaro and Dodge Challenger combined for only 12,248 vehicles sold in March.
Need More Mustang? Check out this overview of the world’s most popular sports coupe
Gallery: The Sixth-Generation Ford Mustang
The News Wheel is a digital auto magazine providing readers with a fresh perspective on the latest car news. We’re located in the heart of America (Dayton, Ohio) and our goal is to deliver an entertaining and informative perspective on what’s trending in the automotive world. See more articles from The News Wheel.