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Ford of Europe Sales Down in June, Up for First Half of 2017

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Ford Kuga

Ford Motor Company sales in its traditional Euro 20 markets totaled 128,400 vehicles in June, a year-over-year decrease of 1%. Passenger vehicle sales decreased 5% with 95,600 vehicles delivered, and commercial sales were up 10% at 32,800 vehicles delivered. Ford’s total vehicle market share fell 0.2 percentage points to 7.5%; passenger vehicle market share fell 0.4 percentage points at 6.5%; and commercial vehicle market share totaled 13.1%, up 0.8 percentage points.

Ford was led by SUVs, which were up nearly 21% at 22,500 units delivered in the Euro 20. Demand was up for Edge, EcoSport, and Kuga, with the latter two seeing June records for sales volume and market share.

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“June was a strong month for SUVs, especially Kuga, and commercial vehicles,” said Roelant de Waard, Vice President, Marketing, Sales, and Service, Ford of Europe. “All-new Fiesta deliveries begin in July, and we’re confident customers will love it. Fiesta sales were very strong in the early months of this year, making it Europe’s best-selling car in March and running down stocks of the prior Fiesta model. Overall, we’ve had a robust first half in 2017.”

Ford’s biggest markets in June in terms of sales volume were Britain, Germany, Italy, France, and Spain, which is the same order for market volume through six months. In terms of share, Ford was led by Britain, Ireland, Hungary, Turkey, and Finland. Through six months, Britain, Turkey, Hungary, Ireland, and Romania are Ford’s market share leaders.

Through the first half of 2017, Ford of Europe’s sales total 745,200 vehicles delivered, up 26,500 vehicles or 3.7% year-over-year. SUV sales are up 29% through June, totaling 122,800 vehicles delivered.

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