Ford Truck Sales Increase 7.5 Percent in Q2
Ford Motor Company delivered its best Q2 result in 15 years for truck sales — as was the case in Q1 — thanks to the F-Series and Ranger. Between April and June, Ford sold 324,243 trucks in the United States, up 7.5 percent from Q2 2018 and putting Ford well on pace to enjoy a 43rd consecutive year of dominance in the truck segment.
Ford F-Series sales totaled 233,787 trucks in Q2, which was down 1.3 percent from 2018. A total of 20,880 Ranger trucks sold more than offset the downturn, as did an 83 percent upturn in heavy truck sales at 5,838 trucks delivered. Sales of the F-650 and F-750 helped guide heavy trucks to their best sales performance since 1997. Though F-Series sales dipped slightly, average transaction prices were $1,200 higher per truck than they were in 2018 and $2,500 above the average ATP for the segment at $47,500 per truck.
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“In a very competitive market, we grew our total pickup segment share in Q2, and we have extended F-Series’ leadership this year and now with the Ranger introduction we have further broadened America’s best-selling lineup,” said Ford Vice President of U.S. Marketing, Sales, and Service Mark LaNeve. “We also began selling our all-new Explorer at the end of the quarter. With the Explorer and the all-new Escape coming soon, we are on track to have the freshest SUV lineup in the industry by year’s end.”
Ford-branded SUV sales were down 9.1 percent in Q2 at 196,122 units. The increased production capacity for the Ford Expedition helped guide a 50.5 percent year-over-year increase at 21,796 units, the EcoSport saw its sales increase 22.8 percent at 21,507 units, and Flex sales were up 36.8 percent at 7,206 units.
Car sales fell 21.7 percent despite a 69.8 percent increase in Fiesta sales and a 24.8 percent in Fusion sales. The Ford Focus, C-MAX, and Taurus have all been discontinued, resulting in year-over-year drops of 70 percent of more for all three and a near 100 percent decrease for the C-MAX.
Through the first half of 2019, Ford Motor Company’s total sales are down 2.9 percent at 1,240,585 vehicles delivered. Ford bran sales are down 3.1 percent at 1,189,670 vehicles. Ford truck sales are up 5.9 percent, totaling 603,141 vehicles.
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