Ford F-150 Raptor Becomes China’s Top-Selling Performance Truck in July; Lincoln Sales Up Thanks to Navigator, MKC
Ford Motor Company and its joint ventures in China posted a 32 percent year-over-year decrease in sales in July, delivering a total of 57,662 vehicles. Changan Ford Automobile delivered 33,037 vehicles, down 43 percent from July 2017; Jiangling Motor Corporation was down 5 percent at 18,711 vehicles delivered; Lincoln was up 2 percent at 4,515 vehicles delivered; and import sales were down 18 percent at 1,399 vehicles delivered.
“We are intensely focused on a comprehensive Sales Turnaround Plan that includes an aggressive cadence of product introductions to meet the needs of our Chinese customers, beginning with the all-new Ford Focus and new Escort,” said Peter Fleet, president of Ford Asia Pacific and chairman and CEO of Ford China. “Looking ahead, we will provide our customers with even more choices tailored to local preferences.”
Ford this month announced the Territory, a new midsize SUV aimed at striking a cord with drivers looking an affordable option that is no less replete with convenient technology. The Territory is set to launch in 2019 with three powertrain options: a petrol option being touted for its efficiency, a 48-volt mild hybrid, and a plug-in hybrid. Despite its low price point, it will be offered with Ford’s Co-Pilot360 driver-assistance technology suite and FordPass Connect with embedded modem.
In the present, Lincoln remains one of Ford’s brightest spots in China. Sales increased in July on the back of a 68 percent year-over-year increase for the Navigator, a 14 percent gain for the MKC, and an 8 percent jump for the MKZ. Through July, Lincoln’s sales in China are up 4 percent with 28,829 vehicles delivered thanks to year-over-year growth from the Navigator, MKX, and Continental.
July was also another solid month for the Ford F-150 Raptor, which is now China’s top-selling performance truck after a 45 percent sales gain in July and a 69 percent sales gain to date.
Through July, Ford’s sales in China total 458,105 vehicles, down 26 percent from 2017.