Ford is America’s Best-Selling Auto Brand for the Ninth Straight Year
Ford Motor Company finished up 2018 in a position it has now held for nine consecutive years: America’s favorite brand. Ford delivered 2,393,731 vehicles in 2018 (2,497,318 including Lincoln), riding the strength of 909,330 F-Series truck sales and a record 797,238 SUV sales to the position of the best-selling brand in the United States.
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“December capped another strong year for Ford and the industry — Ford sold more than 900,000 F-Series trucks in 2018 to extend our leadership position to 42 consecutive years as America’s best-selling pickup; our commercial vans mark 40 straight years of leadership; and we had a record year for Ford SUVs, all of which helped us post our ninth straight year as America’s best-selling brand.”
Ford delivered 220,774 vehicles in the United States in December, down 8.8 percent year-over-year. Retail sales totaled 167,705 vehicles (down 4.8 percent), and fleet sales totaled 53,069 (down 19.5 percent). Highlights for the month include a record 10th month of 70,000+ F-Series trucks delivered (87,772 total), a 14.6 percent boost for the Ford Expedition, a 10.8 increase for the Ford Edge, and another impressive month for the EcoSport (5,472 total).
For the full year, Ford’s brand sales were down 3.3 percent and total Ford Motor Company sales were down 3.5 percent. Despite an industry-wide downturn in car sales, the Fiesta maintained an impressive 11.9 percent sales increase from 2017 at 51,730 vehicles delivered.
The 0.1 percent sales increase that gave Ford-brand SUVs a new full-year record can be credited to a total of 54,348 EcoSport SUVs sold in its first year and a 5.4 percent increase from the all-new Expedition. Ford-brand truck sales were up 1.4 percent for the year at 1,139,079 delivered, guided by an 8.2 percent increase from the Transit and a 1.4 percent gain from the F-Series.
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