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Ford Made a Self-Braking Shopping Cart for Some Reason

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Ford self-braking shopping cart
Photo: Ford Motor Company

New from Ford — the automaker who brought you such novel inventions as the Max Motor Dreams crib, a noise-cancelling dog kennel, the Lane-Keeping Bed, and also some cars and stuff — comes the self-braking shopping cart. What?

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Ford’s latest quirky concept demonstrates the usefulness of Pre-Collision Assist technology by applying it to a shopping cart. To help ease the scourge of runaway trollies, Ford equipped its self-braking shopping cart with a sensor that automatically detects when a collision is imminent and applies the brakes. This, Ford attests, makes its cart easier for use by children.

“Parents often dread supermarket shopping because they are trying to get a job done and kids just want to play,” said parenting expert Tanith Carey, author of What’s My Child Thinking? Practical Child Psychology for Modern Parents. “Children love to copy adults and experiment with feeling more in control. When they push a trolley, to their minds, it’s like they are behind the wheels of a car — with long, wide supermarket aisles as their racetrack.”

Cool. So that, uh, explains why this is a thing, then.

The self-braking shopping cart follows in the wake of a dog kennel that used Active Noise Cancellation technologies to reduce stress for pets and a mattress that draws inspiration from Lane-Keeping Assist technology to keep sleepers centered in bed.

Are any of these inventions likely to be produced at scale? Naw, doubtful. But, hey, at least they’re cool to look at.  

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