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September Halts Hyundai’s Long Streak of Sales Gains

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2019 Hyundai Kona
Hyundai Kona sales grew 22 percent in September
Photo: Hyundai

Hyundai’s long streak of U.S. sales growth came to an end in September as the automaker posted a 9 percent decline compared to the same period last year.

Despite the downturn after 13 straight months of gains, Hyundai opted to accentuate its positives, noting 5 percent growth for the third quarter and an all-time September high for SUV sales.

“The fundamentals of Hyundai’s U.S. sales performance remain strong, with increasing retail sales, lower fleet volumes, reasonable incentives, and well-managed inventory,” said Randy Parker, Hyundai Motor America’s vice president of national sales. “While the September year-over-year results were skewed because of the Labor Day weekend timing and two fewer selling days, we were pleased with the efforts of our entire team and retail partners in achieving growth in the third quarter.”

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Hyundai September 2019 sales chart

Overall, Hyundai sold 51,951 units for the month, compared with 56,940 in September 2018. Of those sales, though, 27,374 (or 53 percent) were SUVs — 9 percent more than the same month a year ago.

Although it was Hyundai’s top-selling SUV with 10,293 sold, the Tucson suffered a 3.3 percent loss for the month. The automaker’s bestselling vehicle overall was the Elantra sedan; however, its 14,614 units sold represented a nearly 27 percent decline from September 2018 levels.

Even with lower sales, several individual models stood out for Hyundai last month. Sales of the Kona SUV were up 22 percent to 5,287. Ioniq hybrid and electric models posted 1,504 sales for a 74 percent increase. And in just its third full month on the market, the new Palisade full-size SUV sold a solid 3,495 units.

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