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Hyundai Sales Surge 12 Percent in July

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2020 Hyundai Palisade
Photo: Hyundai

It was a July to get excited about for Hyundai.

After 11 consecutive months of modest year-over-year sales gains, the automaker celebrated a major stride last month: a 12 percent increase compared to July 2018. Retail sales were up 5 percent.

Hyundai sold 57,340 vehicles for the month, a big improvement on the 51,137 it sold in the same month last year. That number was boosted by continued hot sales for established SUV models and a promising debut for the newly introduced 2020 Palisade.

“It was an exceptional month across the Hyundai lineup, but particularly with our SUVs, which continue to drive our sales growth,” said Randy Parker, Hyundai Motor America’s vice president of national sales. “We also hit 12 months of increasing sales, validating the sustained success our new vehicles are delivering.”

Hyundai’s Newest SUV: Learn more about the 2020 Palisade

SUVs accounted for 58 percent of Hyundai’s July sales and were up 39 percent over July 2018. The biggest increase belonged to the Kona, which sold 6,377 units for a 53 percent jump over the same month last year. Hyundai’s No. 1 bestseller was the Tucson, which sold 12,629 units — an 11 percent increase and the model’s best July ever. The Santa Fe made solid gains, too — 9,644 sold for a 17 percent increase. The all-new Palisade sold 4,464 models in its first full month of availability.

The news wasn’t quite as good for Hyundai’s car lineup, but there were still some bright spots. Ioniq models were up a whopping 141 percent with 2,891 sold — the nameplate’s all-time best sales month. The Accent’s 1,830 units sold represented a 2 percent decrease, and the Veloster declined less than 2 percent with 929 sales. Hyundai’s two top-selling sedans continued to struggle. The compact Elantra fell nearly 16 percent with 11,579 sold, while the midsize Sonata plunged nearly 27 percent with 6,976 sold.

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