Infiniti Donates More Than $8 Million During NCAA Partnership
When any automaker teams up with the NCAA, it’s usually a lucrative paring. Infiniti decided to spread the love around, donating $1,160,680 to charitable organizations this year as part of its role as a sponsor of this year’s college basketball season. That brings the automaker’s charitable donation total past the $8 million mark for its eight years working with the NCAA.
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Most of this year’s donations, $774,180, went to the American Cancer Society and Infiniti worked with the National Association of Basketball Coaches to raise the contribution. Infiniti then divided $349,000 among multiple charities during the Infiniti Coaches’ Charity Challenge. Online fans voted for their favorite basketball coaches and the winners received money for organizations of their choice. The 2018 overall winner was head coach Dave Rose of Brigham Young University, and in his name Infiniti donated $100,000 to the Simmons Center for Cancer Research at his school.
“We’re proud to partner with Infiniti, the NABC and our NCAA coaches on the Infiniti Coaches’ Charity Challenge, which provides funding to organizations who in turn help individuals in need,” said Ellen Lucey, director of NCAA championships and alliances, corporate relations, marketing and branding. “The charity challenge is a great example of how the NABC and Infiniti support coaches around our NCAA men’s basketball tournament. It’s great when we can use sports as a platform to provide assistance to deserving organizations and communities.”
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Beyond money raised and distributed with the NCAA, Infiniti donated $700,000 as part of the CBS Round-By-Round Bracket Challenge. During the tournament, more than 14 million fans participated in the Round-by-Round Bracket. They were encouraged to make their championship choices through the program, and money raised went to the Coaches vs. Cancer charity. Fans were also motivated to participate by the prospect of earning tickets to the 2019 Final Four.
America loves college sports, and Infiniti is paying it forward with its donations every season it participates. We look forward to see what’s next for these partners.