Infiniti Teams Ups with Marketing Partner Publicis Groupe
Much like Nissan, its mass-market sibling, Infiniti has been on a bit of a rebranding kick lately. Part of that makeover will include partnering with a marketing firm called Publicis Groupe, which prides itself on offering “unique integrated global creative solutions.” Here’s a look at what that might entail.
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New marketing for a new era
The joint venture between Infiniti and Publicis Groupe will be called Publicis Q, paying homage to the automaker’s naming scheme for its vehicles, like the QX50 and the Q60. This team-up will be a three-year arrangement, while the brand releases a slew of new and updated models.
The automaker’s top brass is optimistic about the team-up. Phil York, general manager of INFINITI Global brand marketing, calls it “…an exciting new chapter for INFINITI,” further explaining, “Beginning with the stunning, all-new 2022 INFINITI QX60 arriving later this year, the data-driven approach and multifaceted solutions PUBLICIS Q will take for creative, social, and digital marketing will drive our brand ahead from a single point of origin.”
This alliance with Publicis Groupe follows just a year after Infiniti made the decision to embrace its image as a Japanese luxury vehicle company. The brand moved its headquarters back to Yokohama, and now strives to embody the idea of “Bringing Modern Japanese Luxury to Life.”
The creation of Publicis Q also translates to a breakup with current marketing firm, Crispin Porter Bogusky. But York assures us that there won’t be any hard feelings between the brands.
“We’re grateful for the hard work and talent CPB has brought to INFINITI for the past few years. Their cooperation and diligence show in the successful campaigns they’ve helped us create,” York stated in a press release.
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A look ahead at the 2022 Infiniti QX60
The all-new QX60 boasts a 3.5-liter V6 that channels 295-horsepower through a nine-speed automatic transmission. So far, we know that the SUV offers 6,000 pounds of towing capability, along with a spacious interior, and plenty of safety tech.
You can learn more about the 2022 Infiniti QX60 by checking out our previous coverage of the model.
Kimiko Kidd is a native Daytonian. She graduated from Wright State University with degrees in environmental science and sociology. She loves her trusty old Honda Civic, but dreams of owning a 1974 Ford Falcon XB with a custom paint job and a vintage Kawasaki Z1000. In her free time, Kimiko can be found watercolor-painting, baking muffins, collecting rocks, playing old-school Nintendo games, writing her novel, sewing stuffed animals, and cosplaying as her favorite Mad Max characters. See more articles by Kimiko.