Jeep Super Bowl 50 Commercial Shows Appreciation for Jeep Lovers
There’s no automotive following quite like those gearheads that love Jeep. This global community is one of the largest in the industry, which is something that Jeep was looking to play off of during one of its 60-second Super Bowl commercials.
Fall in Love with Jeep: See why Jeep is such a beloved brand
According to a Fiat Chrysler press release, the commercial, which is titled “4x4ever,” is a battle cry of sorts for the brand’s community. It is set to a custom music backtrack (that is actually quite great) performed by Sony Music artist Morgan Door. The commercial’s soundtrack brings the idea of Jeep’s 4×4 capabilities to life with ease.
WATCH: Celebrate Jeep’s 4×4
Go Back in Time: Celebrate the 75-year-old Pygmy Army Jeep
Throughout the Super Bowl commercial, you see flashes of Jeep vehicles doing a variety of activities, including blazing the Trails of the Rubicon and the Moab desert. There are even some historic images that are reminiscent of Jeep’s first commercial of the night, which was called “Portraits.” This other 60-second spot highlights the brand’s 75 years—and its global reach.
Jeep knows that its followers live a life without boundaries, and the “4x4ever” commercial celebrates just that. Anyone who has ever owned a Jeep knows you can truly go wherever you please. And that’s the reason why this brand is so beloved.