Marketing Campaign for 2019 Kia Forte Features Pro Race Car Driver Collette Davis
A new marketing campaign takes the 2019 Kia Forte to new heights. In the capable hands of Pro Race Car Driver Collete Davis, a 2019 Kia Forte production model easily leaps over a Forte drift car in the first of three 30-second campaign ads. The ads, which also feature Kia’s collaboration with Red Bull and Red Bull Driftbrothers Joe and Elias Hountondji, are designed to showcase the sporty styling, Stinger-inspired race-car DNA, and innovative technology embedded in the 2019 Forte.
Learn More: About the 2019 Kia Forte
“As a professional race car driver, I love to drive all types of models and this spot, with the juxtaposition between daily driving and performance was just too fun to pass up,” said Davis. “When you have a passion for driving, even the most mundane errands, the longest commutes or the biggest traffic jams become easier and the all-new 2019 Forte is the vehicle that makes all the difference in those situations.”
The Kia Forte is proving to be popular with buyers. The model has become one of Kia’s best-selling vehicles, and the 2019 Forte features a standard 8-inch touch screen, Android Auto™ and Apple CarPlay™ smartphone integration, as well as advanced driver assist technologies of Lane Departure Warning and Forward Collision-Avoidance Assistance as standard features.
Learn More: About the 2018 Kia Stinger
“Kia continues to shock the industry and break the rules, and the all-new 2019 Forte is no exception,” said Saad Chehab, vice president of marketing communications, Kia Motors America. “This adrenaline-filled campaign featuring a baby Stinger in a Red Bull suit screams ‘look at me’ even though some may question the idea of a Forte in racing livery, we are delivering an entirely new take on what many people see as simply a daily commuter car.”
See the 2019 Kia Forte in action below: