Mazda Brings Its New Generation to Chicago
Back in 1989, Mazda came to the Chicago Auto Show with an especially momentous new model: the MX-5 Miata roadster, which set off what the Auto Show’s website called a “roadster revival.”
So, it’s probably fitting that this year, on returning to Chicago, Mazda brought along three different MX-5s—the production-model 2016 MX-5, and the two MX-5 concepts made for the SEMA show back in early November: the MX-5 Speedster and the MX-5 Spyder (the Speedster is the blue one, and the Spyder is in silver).
More Auto Show Goodness: Check out Mazda’s concepts at the Tokyo Auto Salon
Side note: nobody was supposed to get in the concept vehicles—those two guys were shortly ousted from the car.
In addition, Mazda brought the latest addition to its new-generation lineup—the 2016 CX-9, a three-row crossover revealed in all its redesigned glory at the 2015 Los Angeles Auto Show. Product specialists was sure to show off the crossover’s Napa leather interior, exclusive to the 2016 CX-9 Signature trim level (and looking all kinds of gorgeous).
Mazda made this to be evocative of horse saddles, a nod to the automaker’s Jinba Ittai (“horse and rider as one”) philosophy, which represents the idea that “drivers should have utter confidence and control in their vehicles.”
Mazda also brought four other members of its lineup that have received the new-gen treatment: the Mazda3, Mazda6, CX-3, and CX-5.
More on the CX-9: Check out the reveal at Los Angeles
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