Mercedes Closes Out 2018 with a December to Remember
With a new year underway, car companies are reviewing their numbers from the past year, and you have to imagine that some are very satisfied like Mercedes-Benz.
While its new cars rebounded at the end of the year, its pre-owned vehicles succeeded its previous year total.
Strong final month
Even after a slow start, Mercedes closes out 2018 with a strong December. Mercedes-Benz reports that it finished the final month of the year with 32,016 models sold. Mercedes-Benz Vans made up about 13 percent of this tally with 4,166, while the smart lineup selling 122.
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Satisfaction with optimism
For the overall year, Mercedes-Benz sold 315,959 vehicles, 38,178 vans, and 1,276 smart cars. These are numbers that Mercedes is happy about.
“Despite the delayed availability of some of our most popular models in 2018, we achieved a solid closing of the year thanks to the excellent work of our dealers. We are excited to welcome the next chapter of our product offensive including the all-new A-Class, GLE and Mercedes-AMG GT 4-Door Coupe in the coming months,” said Dietmar Exler, president and CEO of MBUSA. “With the youngest and most comprehensive lineup in the luxury segment, we will continue to advance our position in the marketplace.”
Leading contributors
Vehicles that lead the way in December were the GLC SUV, with 7,294, and the luxury C-Class and E-Class sedans, which sold 6,799 and 5,042 respectively.
High performance and vehicle customization were also huge factors to the brand’s performance last year, as consumers bought 4,132 Mercedes-AMG high-performance units in December and 28,940 total for 2018.
Used cars were the most successful for Mercedes-Benz last year. The OEM sold 12,750 pre-owned models in December, which was a 32-percent increase from December 2017. Its 2018 total of 128,835 units was a 14.3-percent jump from 2017.
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With the resilient finish to 2018, we will be interested to see how Mercedes-Benz follow it up this year. Keep it tuned here for the latest Mercedes news.
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