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New Fiesta Deliveries Give Ford Europe a Bump in October Sales

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2018 Ford Fiesta Active

The new Ford Fiesta Active crossover is set to arrive early next year

Ford Motor Company reported October sales of 104,800 vehicles in its traditional Euro 20 markets, a 5.4% increase from its result in October 2016. Ford’s passenger vehicle sales totaled 77,800 vehicles, up 4.2%, while commercial vehicle sales rose 9.1% at 27,000 vehicles delivered. Total vehicle market share was flat at 7.6%, passenger vehicle market share dipped 0.1 percentage point to 6.7%, and commercial vehicle market share dropped 0.2 percentage points to 12.4%.

Paving the way for Ford’s positive sales momentum in October was the continued rollout of the all-new Ford Fiesta. Ford sold a total of 18,800 Fiestas in October across the Euro 20; it sold 4,800 Fiestas in Germany alone, making it the best-selling small car for the month.

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“Our total vehicles sales in Europe grew by 5.4% in October, with Fiesta sales contributing to the sales growth with 20,500 cars sold,” said Ford of Europe Vice President of Marketing, Sales, and Service Roelant de Waard. “Ford SUV sales continue to go from strength to strength, with sales up nearly 29% for the Edge, Kuga, and EcoSport. We’re anticipating a positive momentum in sales across our entire vehicle range as we enter the last two months of the year.”

October was also a big month for the Ford Ranger, which posted its best October sales and best year-to-date sales at 4,200 trucks and 36,000 trucks, respectively. On the SUV front, Kuga sales are also the best they have ever been to date at 126,900 units delivered, up 22% from the pace set through October 2016.

It was also a big month for Ford’s high-series variants like the Titanium, Vignale, ST-Line, ST, and RS, which made up about 68% of all passenger vehicle sales. To date, 65% of all Ford passenger vehicles sold in the Euro 20 have been high-series trims.

Britain remained Ford’s top market in terms of volume and share in October; Germany, Italy, Turkey, and France rounded out Ford’s top five volume markets, while Hungary, Turkey, Ireland, and Germany were the automaker’s top markets in terms of share.

Through October, Ford’s Euro 20 sales total 1,153,000 vehicles, up 0.8% from sales through the first 10 months of 2016.

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