New Ford Puma Gets Mild Hybrid Options, Crazy Trim Names
Ford seems poised to shake up the status quo a bit with its new Puma, which is rolling out in Europe as we speak and, with any luck, will find its way stateside before too long. The all-new Puma is the latest Ford to offer an electrified variant, and it should find a sweet spot with customers thanks to its unique styling and copious interior space.
The Puma will be offered with the 1.0-liter EcoBoost engine bolstered by an 11.5-kilowatt belt-driven integrated starter/generator, which replaces the conventional alternator, provides torque assistance, and powers a 48-volt lithium-ion battery. Ford will offer 123- and 153-horsepower variants of the powertrain, supplying a nice balance between efficiency and performance.
“Our 1.0-liter EcoBoost engine has already proven that fuel efficiency and performance can go hand-in-hand. Our EcoBoost Hybrid technology takes that to the next level,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe. “We believe customers are going to love the smooth and urgent power delivery of our EcoBoost Hybrid powertrains just as much as they’ll enjoy less-frequent trips to the fuel pumps.”
Puma luxury trim has crazy name
In addition to the naturally individualistic styling of the Puma, what with its “canoe-shaped” headlamps (Ford missed a real opportunity here to just call them cat’s eyes or something) and low profile, the Puma gets a range of trims with distinguishable differences. The Puma Titanium X, which sounds like an anime title, gets unique upgrades like 18-inch 10-spoke Pearl Grey alloy wheels and a chrome-ringed high-gloss black grille.
Oh, and if Puma Titanium X sounds like an anime, then the Puma ST-Line X Vignale is like the sequel that goes out of its way to ramp the stakes up even higher. Based on the Puma ST-Line, which emphasizes the sportier side of the Puma, the Ford Puma ST-Line X Vignale adds high-end Vignale fixings like a satin aluminum upper grille, ebony lower grille, rear spoiler, Windsor leather seats, and a Manacor leather steering wheel. Can’t wait to see what’ll be offered on the Ford Puma ST-Line X Vignale: Championship Edition Turbo.
“We believe Puma is going to really resonate with drivers in Europe,” said Stuart Rowley, president, Ford of Europe. “We’ve gone to every length to give customers the flexibility they want, and the best-looking car they’ve ever owned.”