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Use Amazon Alexa to Research and Shop for a Kia Niro

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You can now ask Alexa about the Kia Niro…and get answers!

Kia has made it easier than ever to shop for a Kia Niro by adding the “Niro Skill” capability to Amazon’s Alexa. The goal is to make the car research and buying process easier than ever. In the words of Kimberley Gardiner, director of marketing with Kia, this feature “provides a one stop source for Niro information and engages consumers through the digital channels they use the most.”

The average Amazon Alexa user already keeps Alexa busy, assisting with daily tasks like answering phone calls, initiating a playlist, and going over tomorrow’s to-do list. And, of course, there’s always the fun of asking Alexa questions meant to elicit a humorous response:“What is the meaning of life?” “Do you like my shirt?” “Do you like cake?”

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2017 Kia Niro

Find out about the 2017 Kia Niro with the convenience of Alexa

Now, shoppers can put Alexa to work to learn more about the Kia Niro. Potential buyers can ask questions like “Alexa, what technology does the Kia Niro have?” or “What is the Kia Niro’s gas mileage?” The Niro Skill capacity transforms Alexa into a one-stop resource for Kia Niro information. Buyers can even check local inventory for a Kia Niro in their area.

Kia’s decision to tap into the mobile shopping scene via Alexa is a smart move, considering how mobile shopping is currently thriving and predicted to keep growing. In 2016, online shopping was up by 45%. The current statistics claim that 96% of Americans shop online; 72% of Millennials check out a product online before seeing it in person.

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So what are you waiting for? Go check out the new Niro Skill for yourself—even if it’s just to test Alexa on how much she really knows about the Niro.

Sources: CPC Strategy, Outerbox, Canadian POS