Ram Celebrates Its Best August Sales Month Ever
The 2019 Ram 1500 finally experienced the sales FCA had been hoping for in August, while Dodge sales suffered some rather heavy losses
The popularity of Ram’s latest pickup model grew exponentially in August
During the first few months following the 2019 Ram 1500’s official release, the popular pickup was having a bit of trouble finding its footing. Sales were actually on the decline during that time.
However, the Ram 1500 made a triumphant return to form last month. In fact, the Ram brand celebrated its best August sales month ever.
By the end of the month, Ram sold a total of 54,808 vehicles. That accounts for a massive 27 percent sales increase year-over-year.
As for the 2019 Ram pickup itself, a total of 49,912 units were delivered to customers nationwide. That’s a huge increase over the 37,608 pickups Ram sold back in August of 2017.
Jeep sales continue a steady climb
Ram wasn’t the only brand to experience sales increases. Jeep sales were up by 20 percent last month.
The Jeep Cherokee continued to dominate its segment with an 85 percent sales increase. The Cherokee even managed to outsell the Wrangler last month.
While the Pacifica did well in August, the Chrysler brand as a whole suffered sales losses
Not all of Fiat Chrysler’s brands managed to do so well. Although Pacifica sales were up, Chrysler’s overall sales were down by 3 percent.
Chrysler sold 9,167 Pacifica minivans last month, resulting in a sales increase of 20 percent. Unfortunately for FCA, Chrysler 300 sales were down by a larger margin of 26 percent.
Charger sales plummeted in August
Yet, Dodge fared the worst out of FCA’s four major brands. Sales for the performance-based brand were down by 18 percent overall.
The Dodge Journey helped cushion the blow with a 28 percent sales increase. Still, that couldn’t counteract a 45 percent sales decline for the Dodge Charger.
Ultimately, FCA’s August sales were up by 10 percent. That’s better than the automaker’s year-to-date sales increase of 5 percent, with FCA having sold 1,480,164 vehicles so far this year.
You can take a closer look at FCA’s August performance using the chart below:
FCA August 2018 Sales
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