Ram Honors Armed Forces with ‘Built to Serve’ Ram 1500
The third phase of the special edition Ram 1500 honoring the armed forces will hit the production line next month. The third installment of the “Built to Serve Edition,” available at dealerships in 2020’s fourth quarter, features an aeronautical design scheme and two new color options — Anvil and Billet Silver.
Available Now: 2020 Ram 1500
“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to Serve’ offering,” said Mike Koval Jr., Head of Ram Brand, FCA – North America. “The ‘Built to Serve’ adage is something Ram truck owners, whether civilian or military, are very familiar with as it’s something we strive to build into every truck and van we produce.”
“Built to Serve” Ram 1500 design
In addition to specific exterior paint colors to represent the different branches of the U.S. Military, the “Built to Serve Edition” Ram 1500 truck features a U.S. flag and “Built to Serve” decals located on the rear quarter panels. Signature design cues include a black interior accented by Light Diesel Grey stitching. The formidable truck is grounded by 20-inch aluminum wheels, with a Technical Gray finish on the wheels reserved for special edition models. Black cladding adorns the grille and surround, bumpers, badges, and back wheel-to-wheel side steps. The model also boasts two four-inch black exhaust tips.
Owners of the “Built to Serve” Ram 1500 can use it to showcase their military pride and accomplishments. On the front seats, the model features “Built to Serve”-embroidered Velcro panels, ideal to attach personal military patches.
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Every three months, Ram reveals a new “Built to Serve Edition” model. Ram timed its third installment release to celebrate the 73rd anniversary of the U.S. Air Force on Sept. 18, 2020.
DeAnn Owens is a Dayton transplant by way of the Windy City, yet considers herself to be a California girl at heart even though she’s only visited there once. To get through the dreaded allergy season unique to the Miami Valley, she reads, writes, complains about the weather, and enjoys spending time with her husband, two sons, and their newest addition, a Boston terrier puppy that is now in charge of all their lives. In the future, she hopes to write a novel and travel through time. See more articles by DeAnn.