RAM 1500 History
Ram 1500 History
Introduction
The Ram 1500 is a beast of a truck, and a consistent top performer among its competition. Americans love their trucks, and it just doesn’t get much more American than the Ram 1500,a full-size pickup truck sold under the Ram Trucks brand.
Early History
The Ram name was first used in 1981 on the redesigned Ram and Power Ram after the Dodge D Series pickup trucks were retired. The truck was named for the Ram hood ornament that first appeared on Dodge vehicles in 1933.
Recent History
The fourth generation of the Ram 1500 was introduced at the 2008 North American International Auto Show in Detroit, and entered the market in the fall of 2008 as a 2009 model year. In order to keep the Ram 1500 competitive in the market, several updates were made, to include a new four-door cab style, updated suspension, a new hemi engine option, and the Rambox – a storage system that allows for secure storage in the truck bed.
The Ram 1500 Hybrid was unveiled at the 2011 Washington Auto Show as part of a three-year demonstration program intended to test and evaluate battery performance across a variety of real-world landscapes and also to gauge consumer acceptance.
Ram 1500 Awards
The Ram 1500 won Motor Trend magazine’s Truck of the Year for 2013 and 2014.