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Ravensbourne Students Demonstrate Interior Innovations for Ford Designers

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Ford Fiesta

Ford interior designer Jens Sieber and exterior designer Ivan Telesca recently sat in on a pitch session with students from Ravensbourne design college in London to determine which three presentations best represented potential future directions for automotive interior design.

Sieber and Telesca, both integral to the development of the all-new Ford Fiesta, determined that Team Dies Nox, Team Noman, and Team Iris would move into the final round of a design competition that pits them against teams from France, Germany, Spain, and Italy. Ultimately, one overall winner for the United Kingdom will be crowned, earning an opportunity to work alongside Ford designers in Cologne, Germany this coming fall as well as £600 in prize money.

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Dies Nox

Team Dies Nox based its interior around a 270-degree center console screen that runs the length of the cabin and enables occupants to share content easily and incorporated steam-curved bamboo fixtures.


Team Iris was inspired by “world’s oldest teenager” Iris Apfel, creating an interior that doubles as a haven for socializing with bar stool seating and pop-up roof.


Tema Nomad envisioned an interior that uses fiber optics to monitor the health and body temperature of occupants and adjust vehicle settings accordingly, including color.

“Ravensbourne’s students have very successfully illustrated possible future car interiors, inspired by the leap inside new Fiesta,” said Sieber. “I was thrilled by the quality presented, which took into account customer research to help shape workable next-generation interiors.”

“Ravensbourne has first class industry connections, and opportunities like this ensure our students learn the skills needed to thrive in industry, gain the chance to transfer their interior design and architectural skills into vehicle design, and make them highly employable,” added Telesca.

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