Red-Hot Mitsubishi Sees Sales Increase 24 Percent in First Half of 2018
Mitsubishi Motors North America saw its sales increase 46.2 percent in June, putting the fastest-growing non-luxury auto brand of 2017 on the fast track to another year of major growth.
Mitsubishi sold 11,419 vehicles in June, seeing significant gains from the Mirage, Outlander, and Outlander Sport and another strong month of sales from the new Outlander PHEV and Eclipse Cross.
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Mirage sales were up 42.8 percent at 2,483 hatchbacks and sedans delivered. Through June, Mirage is down 3.7 percent at 13,185 vehicles sold. The Outlander was up 58.8 percent in June, increasing from 2,313 deliveries to 3,673 deliveries. Sales of the Outlander Sport were similarly impressive, rising from 2,705 vehicles sold in June 2017 to 3,380 vehicles sold last month — a gain of 25 percent. Through June, sales of the Outlander are up 30.6 percent at 23,506 delivered and sales of the Outlander Sport are up 48.8 percent at 22,415 vehicles delivered.
Outlander PHEV sales totaled 390 units, and Eclipse Cross sales totaled 807 units. Through six months, sales of the Outlander PHEV total 1,956 vehicles and sales of the Eclipse Cross total 2,966. Sales of the Lancer, the last examples of which continue to be scooped up off dealer lots, totaled 416 vehicles.
Through the first half of the year, Mitsubishi is poised to finish the year as one of the industry’s hottest brands once again. Sales total 67,327 vehicles through June, up 23.7 percent from 2017’s impressive result. Last year marked five straight years of year-over-year growth from Mitsubishi and the first time that brand sales had surpassed 100,000 vehicles in more than a decade. At the rate Mitsubishi is going, it could surpass triple digits by the start of fall.
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