Honda Warns Brexit Could Force it Out of the UK

Honda has delivered a fresh warning to UK officials that thousands of British jobs could be lost if the nation leaves the EU’s customs union. Meeting with British members of the European Parliament, Honda representatives explained that the government’s plan to leave the union could hurt their profits so substantially that it would be forced…

Honda Hires Razorfish for Digital Marketing

Honda’s Fit for You campaign represents one of the automaker’s more recent digital marketing efforts As American Honda embarks on the biggest advertising campaign its ever undertaken (for the 2015 Acura TLX), it has opted to call upon Razorfish to act as its new digital marketing services agency. Razorfish will team with creative agencies RPA…

John Mendel: Honda Won't Do Stupid Things

John Mendel: Honda will not do “stupid things…that damage the [consumer].” American Honda’s market share in the first seven months of the year have slipped from 9.7 percent to 9.1 percent, but John Mendel isn’t worried. Mendel, the executive vice president of sales for American Honda, says that the company will not resort to rash…

2019 Honda Pilot Starts at $31,450

The 2019 Honda Pilot is finally going on sale at dealerships this week and comes with only a modest price bump over the 2018 model. It will start at $31,450, excluding a $995 destination charge, marking only a $550 increase over last year’s base LX trim. For that, customers get a good amount of new…

Honda Reveals Details of Canadian GP Engine Upgrade

Photo: Takayuki Suzuki Honda has revealed some of the details regarding the Formula One engine upgrade it is expected to bring to the Canadian Grand Prix this weekend. The manufacturer’s technical director, Toyoharu Tanabe, confirmed that the upgrade was focused around the internal combustion engine (ICE) and stressed that Honda was being careful not to…

Honda is Asking Office Staff to Work on Assembly Line

Photo: Honda Are you currently waiting on the delivery of a Honda you ordered? When it arrives, it may have been assembled by one of Honda’s accountants. According to a report from local radio station WOSU, white-collar employees at Honda’s plant in Marysville have been asked to fill in for a rapidly dwindling blue-collar workforce….