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Honda Hires Razorfish for Digital Marketing

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Honda’s Fit for You campaign represents one of the automaker’s more recent digital marketing efforts

As American Honda embarks on the biggest advertising campaign its ever undertaken (for the 2015 Acura TLX), it has opted to call upon Razorfish to act as its new digital marketing services agency. Razorfish will team with creative agencies RPA and Mullen to increase the presence of Honda and Acura in digital media.

RPA remains responsible for marketing material, both traditional and digital, as well as social media support for the Honda brand. Mullen will handle the same responsibilities (save for social media support) for Acura. Razorfish, according to Honda, acts as a cohesive agency that will work with both to improve visibility and ensure that both brands’ unique qualities are being emphasized to the fullest of their potential.

Razorfish will also henceforth handle Honda and Acura owner websites, as well as social media duties for Acura.

More from Honda: Honda National Sales Incentives

According to Adweek, American Honda spends around $50 million annually on digital marketing alone. Recent examples of Honda’s push to better reach new buyers—particularly the hard-to-capture Millennial demographic—include the Fit for You ad campaign, weeklong Summer Cheerance event, and the Honda Stage multimedia experience.

Source: Honda