Sony Music and Toyota Partner to Host Second Annual Los Dells Latin Music Festival
Earlier this month, Toyota partnered with Sony Music to host the second annual Los Dells Festival at the Wisconsin Dells from Sep. 1-2. The lineup consisted of artists from countries spanning North, Central, and South America, providing guests with a variety of sights and sounds to enjoy.
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Headliner and Puerto Rican reggaeton rapper Wisin rose to fame when he and his musical partner Yandel released Pa’l Mundo in 2005. It sold over three million albums and included popular singles like “Rakata,” “Noche de Sexo,” and “Llamé Pa’ Verte (Bailando Sexy)” — all of which landed within the Top 5 of the U.S. Billboard Hot Latin Tracks chart.
“Toyota is all about creating experiences that engage artists and guests alike in the spirit of music discovery,” said Tyler McBride, Toyota’s engagement marketing manager. “To be able to collaborate with Sony Music and a music icon like Wisin sets up our Toyota Music Den for a spectacular debut at Los Dells.”
The Toyota Music Den gave guests the opportunity to hear music from multiple GRAMMY® nominated artists like Raquel Sofía and Periko y Jessi Leon, as well as GRAMMY® and Latin Billboard award-winning artist Descemer Bueno.
Uno de ellos podría ser tu nuevo artista favorito. Acompáñanos a seguir descubriendo nueva música desde #LosDellsFest. #VayamosJuntos con @raquelsofia, @PerikoJessiLeon, @Jarinademarco y @Descemer_Bueno. pic.twitter.com/pZplL93f9v
— Toyota Latino (@ToyotaLatino) September 2, 2018
“What better place to showcase the latest artists, sounds, and trends than through these types of partnerships. Along with Wisin, a music icon who has written and produced countless award-winning records who knows what it takes and has an eye for talent,” said Cebele Marquez, Sony Music US Latin’s senior director of business development.
Toyota also announced its continued support for the VH1 Save The Music Foundation with a donation of $50,000 to fund a Music Technology grant for a school in the Philadelphia School District. This year marks the fourth in a row that the automaker has supported the foundation.