Study Says Millennials and Younger Buyers Prefer Chevy Vehicles
Chevy seems to have found a loyal fan base among Millennials and younger car buyers (Gen Z). A study by AutoList.com, which included the responses of approximately 1,750 car shoppers, posed three questions to survey respondents, and when the answers were tallied, Chevy came out on top.
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The first question was about the brand that spoke to the respondents’ age group most. The second question asked what automotive brand the respondent would purchase now. The third question asked what brand of vehicle the respondent owned today.
“Chevy is doing a great job of trading on its reputation as a no-nonsense, affordable brand while at the same time adding to its vehicles the stuff younger buyers covet,” said Chase Disher, analyst at Autolist.com. “This includes things like Wi-Fi hotspots, Apple CarPlay and Android Auto connectivity, wireless phone charging and an intuitive infotainment system.”
A recent study by QuoteWizard also revealed Chevy’s appeal, namely its MSRPs on models, to Millennials. The Chevrolet Impala ranked number six in the top 10 list of the “most popular cars driven by millennials.”
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The 2019 Chevy Impala, a full-size sedan, is available at three trim levels: LS, LT, and Premier. It offers two engine options, the standard 2.5-liter ECOTEC® four-cylinder, which puts out 197 horsepower and 191 lb-ft of torque, and the available 3.6-liter V6, which ups the horsepower to 305 and torque to 264. The 2019 Impala is well-equipped with advanced safety technologies as well. The StabiliTrak electronic stability control system is standard as is 10 air bags.
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