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Subaru Starts 2018 with Best-Ever January Sales

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2018 Subaru Crosstrek

Subaru started off the new year the right way, earning their best January sales ever. This accomplishment follows a successful 2017, a record-breaking year with more than 647,000 units sold.

January 2018 brought Subaru 44,357 vehicle sales, with the Crosstrek and the Outback taking center stage. Both the Crosstrek and Outback earned their best January sales ever with 9,437 and 13,279 units sold, respectively.

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“Our retailers continue to understand that in today’s competitive auto market, it is vitally important to convey to our customers the value that is inherent in all of our products and services,” said Subaru’s president and COO Thomas J. Doll. “It is through the determination of our retailers that we continue to establish yearly month-over-month sales increases in such a competitive auto industry environment.

Last month brought a year-over-year increase of 1.1%, compared to Subaru’s 43,879 units sold January 2017.

Four Subaru models saw increases in year-over-year sales: the Impreza, Outback, BRZ, and Crosstrek. The Crosstrek saw the most significant jump, a 45% increase from 6,507 units sold in January 2017 to 9,437 units sold in January 2018.

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“In January, the all-new Crosstrek again exceeded our expectations and delivered an outstanding result,” said Subaru’s senior vice president of sales Jeff Walters. “Our portfolio of SUV models continues driving new customers to Subaru. The arrival later this year of the three-row 2019 Subaru Ascent SUV will be an exciting addition to our line-up.”

Subaru is also celebrating its 50th anniversary this year, with its official anniversary date on Feb. 15, 2018. To commemorate the occasion, they will be featuring 50th Anniversary Edition models for each of their vehicles at the 2018 Chicago Auto Show.

News Source: Subaru