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The Museum of Modern Art to Include Fiat 500 in New Spring Design Exhibit

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A Fiat 500 will be on display at the Museum of Modern Art in an exhibit titled “The Value of Good Design” beginning on Feb. 10, 2019
Photo: FCA

The Museum of Modern Art in New York will showcase the most stylish and popular Fiat 500 model ever, the 500 F series, in its spring exhibition celebrating industrial design titled, “The Value of Good Design.” Art and car lovers can get the first glimpse of the unmistakable Fiat 500 on February 10, 2019. The exhibit’s last day is May 27.

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“500 is an icon of Italian style that never went out of fashion and that over the decades gained fans all around the world because of its key features and strong personality,” said Luca Napolitano, Head of EMEA Fiat and Abarth brands. “Since 1957, Fiat 500 has always brought colors and smiles to everyday lives on the roads of the world, becoming an ambassador of the ‘Bel Paese’ and an icon of style and design ‘made in Italy’.”

The Fiat 500 F series, which drove the market in 1965 to 1972, will no doubt impress museum guests, as its design not only is beautiful but also represents a significant milestone in the automotive industry.

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According to Fiat Chrysler Automobiles, “The car is a clear expression of form following function, a logical and economical use of materials and a belief that quality design should be accessible to all. The development of inexpensive, reliable cars like the Fiat 500 was essential for the motorization of the post-war European continent. Through its design and its centrality to the story of mid-century Italy, the 500 embodies many of the principles that typified mid-century modernist design and connects it to themes explored in works throughout the Museum’s collection.”