The New Toyota RAV4 Hybrid Commercial Combines Lumberjacks with Actor from X-Men
Toyota’s advertising slogan in the United States is “Let’s Go Places,” and that’s exactly what actor James Marsden did with a 2016 RAV4 Hybrid in the company’s new commercial, “Lumberjacks Challenge.”
Marsden, who portrayed Cyclops in the X-Men movies, begins the commercial driving his RAV4 Hybrid up a dirt road, when an ominous voice alerts the audience that “James doesn’t know death is lurking.”
James is startled when an axe is thrown past his vehicle and into a tree, which signifies he’s been challenged by a group of tough lumberjacks. Marsden accepts the challenge, with a certain amount of Hollywood charm.
He then drives the lumberjacks to “Hard Knocks Canyon” where the narrator says “he would risk broken legs, losing limbs, and slipping and dying,” as the men teach the actor how to run on logs, climb trees, and cut wood.
Marsden excels at every challenge and even pushes one lumberjack out of the way of a falling tree at one point, thus earning the man’s respect. Marsden was also given the lumberjack’s flannel shirt for comedic effect.
In the end, Marsden was able to show how far he was able to take his all-new RAV4 Hybrid, which was the point of the commercial; besides–of course–promoting Toyota’s new vehicle in entertaining fashion.
Video: Watch Toyota’s New Lumberjack Commercial
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