Photo: Kyle James
Mary Kay is known for its pink Cadillacs. If you boost your sales revenue up high enough, Mary Kay offers you the option of a new, pink vehicle−a tradition spanning nearly 50 years. Watertown, South Dakota resident Lesa Franken has earned a new pink Cadillac−for the 13th time in her career!
Now, you may be thinking, what do you have to do to earn a pink Cadillac? Well, it’s not as easy as you’d hope. If a consultant wants to earn that new car, he or she has to have a substantial team of other consultants reporting to them and sell over $20,000 worth of merchandise in a four month period. However, Mary Kay has a limit−you can only drive 18 new Cadillacs in your career, a limit that Franken is fast approaching.
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Lesa Franken is an independent executive senior sales director at Mary Kay. The makeup brand offers a series of prizes for top-notch sales associates. Franken has previously earned a diamond ring, a diamond bumblebee, a trip to Germany, and 12 pink Cadillacs in her career. She is approaching her 35-year milestone with Mary Kay and her most recent reward, a 2017 Cadillac XT5, is helping her celebrate.
“I don’t really pay attention to the money,” Franken told Watertown Public Opinion. “I love driving the cars and I love working with people and working with my beauty consultants.”
While the vehicle’s baby pink color may spark brand recognition, it’s there for a bigger purpose−the Mary Kay Charitable Foundation supports cancer research and domestic abuse shelters, donating $20,000 annually to each state in support of domestic abuse shelters.
Although Franken is quickly approaching her 18-car limit set by Mary Kay, that doesn’t mean she’s willing to stop doing what she loves. “My family asks me sometimes when I plan to retire, and I never plan to retire. I will do Mary Kay as long as I can because I love it!”
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Choosing the Cadillac brand emphasizes the luxury and high-quality nature of Mary Kay’s makeup products. It’s a brand marketing strategy−a successful one−that benefits both the company and its employees. Congratulations, Lesa!
News Source: Watertown Public Opinion
The News Wheel is a digital auto magazine providing readers with a fresh perspective on the latest car news. We’re located in the heart of America (Dayton, Ohio) and our goal is to deliver an entertaining and informative perspective on what’s trending in the automotive world. See more articles from The News Wheel.