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Toyota Car Sales Up, Truck Sales Down? That’s Weird

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2019 Toyota Camry LE Hybrid
Photo: Toyota

Toyota Motor North America’s Toyota division, which excludes Lexus-badged vehicles, reported June 2019 sales of 179,305 vehicles, representing a 0.2 percent increase over June 2018 on a daily selling rate basis. And for the first time in what has felt like an eternity, it was car sales that improved rather than truck sales.

A total of 68,493 Toyota-badged cars were sold in North America last month, up 1.4 percent, and 110,812 “trucks” (including crossovers and SUVs), down 0.5 percent. Toyota also sold 21,182 hybrids, up a surprising 36.8 percent. Typically, we’ve seen the opposite in the last few years: Cars and hybrids have been on the decline while crossovers, SUVs, and pickup trucks have been on the rise, but it seems that climbing gas prices have been taking their toll.

“As we close out the second quarter, our sales are heating up, led by the red-hot RAV4, Tacoma and light trucks. New technology and improved styling has made our hybrid game better than ever, taking our sales up more than 31 percent from last June,” said Jack Hollis, group vice president and general manager, Toyota division.


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Among the cars, the Camry, Camry Hybrid, Corolla, Corolla Hatchback, and Mirai sales were all up, with the Mirai even reporting its best-ever June performance. Among the bigger vehicles, the Sienna minivan, RAV4 SUV, Land Cruiser SUV, and Tacoma were all up as well, with the RAV4 putting in its best-ever June and the Tacoma its best-ever quarter and best-ever first half to a year.

“With the momentum we gained in the second quarter, we’re looking forward to continued sales success through the back half of 2019, with the return of the iconic Supra, launch of the all-new Highlander, and a few other surprises that you won’t want to miss,” Hollis concluded.


Related: Explore Toyota’s SUV lineup