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Toyota Celebrates 10 Million Land Cruisers Sold

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Toyota Land Cruiser family
Photo: Toyota

Toyota is celebrating the sale of its 10th million Land Cruiser SUV, a major milestone especially when contrasted against the single Land Cruiser it sold in the US in all of 1958, its first year in the country.

Built in Australia, the Land Cruiser is one of Toyota’s most capable vehicles, though the model rolling off today’s assembly lines is a far cry from the barebones model the automaker used to build, which focused only on rugged off-road ability.

The latest Land Cruiser models are, by comparison, extremely luxurious, and for 2020, a limited-availability model will turn up the extravagance even more. To honor the Land Cruiser’s presence in the US since 1958, Toyota has announced the launch of the Land Cruiser Heritage Edition, which comes with heritage badges, bronze-colored BBS forged aluminum wheels, and your choice of a black or white exterior color.

Related: Toyota Land Cruiser overview

Toyota also says the Land Cruiser Heritage Edition boasts “exclusive exterior design and interior appointments” to commemorate the milestone, but did not specify what those would be. Regardless, every modern Land Cruiser comes with a standard JBL audio system, integrated navigation, advanced voice recognition, Bluetooth connectivity and Qi-compatible wireless charging, and the full Toyota Safety Sense P suite of active safety technologies.

That’s on top of leather-trimmed seats with ventilation for front passengers, a heated steering wheel, four-zone automatic climate control, and even a refrigerator in the center console.

Last year, Toyota sold 318,000 Land Cruisers around the world, with a few thousand being exported to the United States. Evidently, just as the features have come far, so too have the sales numbers.

Related: Toyota Safety Sense explained