Toyota Debuts Diverse Collection of Commercials for the 2019 Corolla Hatchback
With the release of the 2019 Toyota Corolla Hatchback, the automaker employed the creative stylings of three ad agencies — Saatchi & Saatchi, Conill, and Intertrend — to produce a handful of culturally diverse commercials. Ranging from families heading out for a road trip to a young man going out for a night on the town, the ads showcase how the 2019 Corolla Hatchback can reach a very wide audience.
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“With this campaign, our goal was to authentically connect with our target audiences in unique ways”, said Lisa Materazzo, vice president vehicle marketing and communications, Toyota Motor North America. “We have created an assortment of intriguing executions that highlight the energy and excitement of creating new experiences and living life in the moment.”
Saatchi & Saatchi
Of the six commercials, three were directed by Jones + Tino, who have been working together for Saatchi & Saatchi since 2004. The duo created “Roots,” “Pinata,” and “Scratches” for Toyota, all of which evoke varying emotions from viewers.
“Anthem,” directed by Albert Uria, targets the Latin community and focuses on individuality and the importance of being unique. The commercial also features the catchy song “Única” by up and coming artist Jarina de Marco, whose music was featured on the soundtrack for the Comedy Central hit show Broad City.
The remaining two commercials from director Lino Russell, “New Guy” and “Catwalk” include even more diversity, with the latter also including adorable dogs and the former showcasing the upward trend of professional gaming careers.
The 2019 Toyota Corolla Hatchback is available at two exciting trim levels — SE and XSE — providing versatility, comfort, and excitement all in one package. We’re sure Toyota will have no trouble selling this stylish vehicle.