U.S. Soccer Star Alex Morgan Becomes Volkswagen Brand Ambassador
In the FIFA Women’s World Cup semi-final match between the U.S. and England yesterday, birthday girl and U.S. forward Alex Morgan headed the ball into the back of the net, past the England keeper, scoring the game-winning goal. The camera panned to many young fans cheering for the superstar. To some, Alex Morgan has already inspired thousands of young women in her illustrious soccer career. But she’s going even further by partnering with Volkswagen as a brand ambassador in the “Drive Bigger” campaign.
“Alex Morgan is a strong, dedicated advocate for the sport of soccer, and has inspired millions over the past decade. Her efforts have proven when we pave the way for the next generation, we change their destination.” said Jim Zabel, Senior Vice President of Marketing, Volkswagen of America. “Alex is a perfect brand ambassador for Volkswagen and will help us communicate our ‘Drive Bigger’ brand positioning, on and off the pitch.”
No matter the result of the World Cup Final, Morgan’s ambassadorship will continue through to the highly anticipated 2020 Summer Olympics in Tokyo and Volkswagen will continue to be a sponsor for the U.S. Women’s National Team through 2022. During the sponsorship, VW is planning to assist U.S. Soccer in becoming the top sport in the country via increased visibility, coach and player development, and promoting fan engagement.
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An inspiring new campaign
If you’ve been keeping up with the World Cup matches, you’ve probably seen the heartwarming (and possibly tear-jerking) “Inspire” commercial starring Morgan. Through its story, it highlights how the soccer star is using her platform to help future players and give back to the community.
The U.S. Women’s National Team will play in the World Cup Final on Sunday. They will face the winner of Sweden vs. the Netherlands, which kicks off today at 3 p.m.