Added on March 22, 2019  The News Wheel   , , , ,
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Volkswagen May Pick Up a Truck in the US Market

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Pickup Lines Are Mighty Successful with Ford

Volkswagen is still considering the idea of unleashing a truck in the U.S. market.

You may recall that the automaker debuted a concept for the Atlas Tanoak pickup truck last year at the New York Auto Show. Similar to the Honda Ridgeline, it utilized a unibody design which many of the auto show’s attendees went bananas over.

Find Out: How much fun it is to drive the VW Atlas

Looking Ford-ward

The opportunity presents quite a temptation for Volkswagen. With the recent marriage to Ford, their hope and ambitions of crossing this new frontier could become a reality soon enough.

When Ford and Volkswagen tied the knot, Ford promised to build a version of its Ranger for the Volkswagen market outside the U.S.

“We have opportunities with Ford,” Volkswagen of American boss Scott Keogh said in a Roadshow interview. “It’s something we are 100 percent investigating.”

Past product crisis

Volkswagen has been down a similar road before, but it was a disaster. However, when you fail, go back to the drawing board and try, try again.

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It had a brief engagement with Chrysler in the late 2000s. At this time, the automaker was trying to capitalize off the success of the Dodge Grand Caravan and Town & Country minivans with the Routan.

The van was an expensive flop, as Volkswagen ended production of the five-door minivan a few years later and rerouted its focus to sedans and SUVs. Still, the car company believes it can enter the truck race with a contender and satisfactory product.

“I think this is an opportunity for Volkswagen, if you look at how we position the brand,” Keogh said.

Source: MSN.com