2016 Quick Lane Bowl Matchup Set; Naming Rights Extended Through 2019
The teams have been set for the 2016 Quick Lane Bowl, the yearly bowl game taking place at Ford Field in Detroit. The Boston College Eagles will play the University of Maryland Terrapins at 2:30 pm on December 26th in the third annual iteration of the bowl game sponsored by Quick Lane Tire and Auto Center.
Last month, it was announced that the Detroit Lions signed a multiyear extension with Quick Lane Tire and Auto Center to continue the naming rights of the bowl game through 2019.
One of Ford’s Most Popular SUVs: The 2017 Ford Edge combines style and comfort
“We are so proud of this annual event which brings national attention to the city of Detroit that we are committing to another multi-year sponsorship,” said Brett Wheatley, executive director, North America, Ford Customer Service Division. “This partnership both builds awareness of the great service people can get at Quick Lane Tire and Auto centers and delivers something we know football fans appreciate; a great game!”
“We are very excited to be extending our bowl game’s title sponsor agreement with Quick Lane for an additional three years,” said Detroit Lions President Rod Wood. “Quick Lane has been a great partner as we’ve worked collaboratively to build upon the game’s success each year. We look forward to continuing our shared mission of making Detroit a college bowl destination.”
The inaugural Quick Lane Bowl took place in 2014, seeing the Rutgers University Scarlet Knights prevail over the North Carolina Tar Heels by the score of 40-21. Last year’s contest pitted the University of Minnesota Golden Gophers against the Central Michigan University Chippewas, a game won by the Golden Gophers 21-14.
The Best from the Blue Oval: See what’s new and improved in Ford’s 2018 lineup