Timothy Moore
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April Fools’ Day: Acura Is the Top Luxury Brand…Alphabetically

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Sometimes automakers can be funny, and sometimes they can be downright horrifying. Luckily for Acura, they’ve fallen toward the more funny side of things and have left the horrifying up to GM, which recalled over 6 million vehicles in one month.

I know what you’re thinking: “What? Acura, funny? Next you’re going to tell me Lincoln has some semblance of a personality.”

But as Honda is my witness, it’s true. Acura pulled a mean funny today (although, I must concur, Lincoln remains as bland as ever). In a press release posted to their media site, Acura introduced some exciting news: Acura is the top luxury brand and has been for 28 years, based on alphabetical ranking, beating out the likes of Audi, BMW, Mercedes, and Lexus.

: Acura Is the Top Luxury Brand

The 1986 Acura Legend sedan marked the beginning of Acura’s 28-year dominance as the top luxury brand, alphabetically.

“At Acura, there are many things we’re proud of, and one of those things is our alphabetic dominance. I mean, these are the A-B-Cs of marketing, and no one does it better than Acura,” said Mike Accavitti, Senior Vice President and General Manager of Acura. “Audi has been nipping at our heels since the beginning, and then there was that deal with Amati, which never really had a shot. We even toyed with adding another A on the front of the name, but we’re confident that we can maintain our leadership, assuming no one comes along with Abalone or Aardvark or something like that.”

And while I would give anything to say I drive the new Aardvark SRQ, my money is on Acura to take the cake in 2015 as well, although we could see a strong fight from Audi and returning competitor, Alfa Romeo.

But Acura wasn’t all fun and games today. The brand also took the opportunity to announce, for like the millionth time, that the TLX will be coming to the New York Auto Show.

: Acura Is the Top Luxury Brand

The Acura TLX

“We probably should have called it the A-TLX,” Accavitti added. “But it’s still a damn fine vehicle, even if it’s not first in the yellow pages.”

  • Timothy MooreManaging Editor

    Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.